A DBE/MBE staffing leader that finally looks like one
Green Arrow's 2021 site leaned on generic corporate stock photography and a dated two-tone layout that undersold their DBE/MBE certification — the exact credential enterprise clients search for first.
Green Arrow's 2021 site leaned on generic corporate stock photography and a dated two-tone layout that undersold their DBE/MBE certification — the exact credential enterprise clients search for first.
How we got our bearings.
Audit
The certification that wins contracts was buried below the fold, not stated up front.
Client interviews
Enterprise procurement teams told us they scan for certification and coverage area in the first five seconds.
Positioning
We led with the credential — 'Certified DBE/MBE Staffing Solutions' — instead of a generic headline.
Job board plan
Their job board moved onto the same shared Bullhorn-powered platform now serving all our staffing clients.
The thinking behind the build.
We rebuilt around real jobsite photography and a credential-first headline, simplified navigation to candidate vs. client paths, and moved the job board onto a shared, always-current Bullhorn-backed platform instead of a standalone embed.
Design system
A kit built to scale.
Palette
Imagery
Type scale
Before / After
Drag to compare.
The same surface, before and after the rebuild.
Engineered to last.
Shipped on a modern, accessible, SEO-ready stack — server-rendered, performance-budgeted, and measured against a Lighthouse score above 95 on every page. A system the team can grow into, not out of.
The outcome
Business results.
“[Add a client quote]”
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