Turning a cannabis brokerage into a real marketplace brand
United Green Connections' earliest site was a bare-bones single page — icon grid, a few lines of copy, no visual proof of the scale of product actually moving through the platform.
United Green Connections' earliest site was a bare-bones single page — icon grid, a few lines of copy, no visual proof of the scale of product actually moving through the platform.
How we got our bearings.
Audit
The pitch was strong — 'find product, move product' — but nothing on the page showed it happening.
Positioning
We built the story around the brokerage's real edge: nationwide reach between licensed sellers and buyers.
Visual system
A confident green-on-white palette replaced the flat icon grid, with real category imagery standing in for stock art.
Structure
Separate, clear paths for buyers and sellers replaced a single undifferentiated homepage.
The thinking behind the build.
We rebuilt the homepage around a bold, editorial headline and a real visual system, split the buyer and seller journeys instead of flattening them into one page, and gave the brokerage's actual scale (est. 2018, nationwide) top billing instead of burying it.
Design system
A kit built to scale.
Palette
Imagery
Type scale
Before / After
Drag to compare.
The same surface, before and after the rebuild.
Engineered to last.
Shipped on a modern, accessible, SEO-ready stack — server-rendered, performance-budgeted, and measured against a Lighthouse score above 95 on every page. A system the team can grow into, not out of.
The outcome
Business results.
“[Add a client quote]”
Next case study
Let's build
Ready to make some magic?
Tell us what you're working on. We'll bring the strategy, the craft, and a small but mighty team that ships.