One national brand, not a dozen competing messages
The United Green's 2021 site buried a strong national reputation under a cluttered hero, a generic stock-photo cast, and a nav that tried to sell staffing, brokerage, and jobs all at once.
The United Green's 2021 site buried a strong national reputation under a cluttered hero, a generic stock-photo cast, and a nav that tried to sell staffing, brokerage, and jobs all at once. The job board was a separately hosted widget that drifted out of sync with what recruiters actually had open.
How we got our bearings.
Audit
We compared the 2021 site against the brand's actual footprint — a national cannabis staffing leader reading like a generic local shop.
Positioning
One message won out over three: America's premier cannabis staffing provider, said once and said with confidence.
Systems check
The real bottleneck wasn't design — it was a job board that lived outside the site and needed manual upkeep.
Platform plan
We scoped a job board built directly on the Bullhorn API, so postings update the moment a recruiter publishes them.
The thinking behind the build.
We stripped the homepage down to one message, real photography, and two calls to action, then replaced the disconnected job widget with a job board wired straight into Bullhorn's API — no more manually syncing postings across two systems.
Design system
A kit built to scale.
Palette
Imagery
Type scale
Before / After
Drag to compare.
The same surface, before and after the rebuild.
Engineered to last.
Shipped on a modern, accessible, SEO-ready stack — server-rendered, performance-budgeted, and measured against a Lighthouse score above 95 on every page. A system the team can grow into, not out of.
The outcome
Business results.
“[Add a client quote]”
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